What exactly is the hype about branding and why is a strong brand so important for any business? Branding has undergone a virtual overhaul in the last decade and in the digital age is probably more important than ever before. Check out these 8 ways in which building a strong brand can benefit a business:
1. Instant Recognition
A product that is instantly recognisable stands out from the thousands of similar products. Colours, logos, slogans all breed familiarity with a product and customers are more likely to purchase a brand with which they are familiar. A customer will look for the packaging that they attribute to your brand rather than opting for other products. Over and above that, those familiar slogans, logos and colours will get them thinking about your products and buying them even when you aren’t trying to get their attention.
2. Brand Loyalty
Ever wonder why some …